Businesses take advantage of the Midsomer connection

Thame Town Hall (aka Causton Town Hall) was the setting for a highly successful Midsomer Workshop on Wednesday 22 June.

The event was attended by over 50 local businesses and residents interested in developing Midsomer tourism in Thame.

Thame is one of the most-filmed locations in the globally popular ITV detective series, Midsomer Murders, and the purpose of the workshop was to help local businesses attract more visitors to Thame because of its associations with the show.

Attendees, who included hotel and guest house owners, shops, pubs, cafes, and others involved in the tourist industry, were delighted to hear that Midsomer tourism is a huge success and still growing, with its twentieth year approaching in 2017.

Sarah Osborne, from Tourism Angles, who led the workshop, said: “6.5 million people watch Midsomer Murders in the UK and millions more in over 100 countries worldwide. The series is one of the UK’s biggest TV exports – rating in Denmark’s top 3 and Australia’s top 20. People see it on TV and want to come and visit the beautiful towns and villages featured.”

Neil Ainsworth, owner of the Argyll pub in Henley, spoke of his success with the pub’s Midsomer themed ale and pickle.

Chris Behan, author of the book Roaming Midsomer said that plaques are currently being developed with a view to putting them up at filming locations in the town, to add to the attractions for visitors to Thame.

Sarah Osborne concluded that to benefit from the programme’s effect, businesses don’t have to be a filming location.

She said: “Two thirds of tourist expenditure is made in shops, pubs and eateries in towns such as Thame. Village partners are also very important as part of the experience.

“Attracting tour companies will be crucial in developing Thame as a hub and getting the maximum benefit from Midsomer tourism.”

The workshop was co-funded by Thame Town Council and the Rising Star prize fund from the Great British High Street Competition, and organised by members of 21st Century Thame.

For more information, or how to take part in developing the Midsomer experience in Thame, contact Sarah Osborne.

visitmidsomer.com is an independent website developed by South Oxfordshire District Council to help visitors to discover the locations filmed for the TV programme.